Studio Illicit

Even the most engaging videos can fall short if they don’t encourage the viewer to take the next step. This is where Calls to Action (CTAs) come into play. An effective CTA in your video is… Read More

In the competitive world of Software as a Service (SaaS), standing out is crucial. One of the most effective ways to engage potential customers, build trust, and showcase your product is through video content. From… Read More

Colour grading is a key part of the editing process that can significantly enhance the visual appeal of your videos. By adjusting and fine-tuning the colours, you can evoke emotions, set the tone, and bring… Read More

Onboarding helps to integrate new employees into a business, preparing them for their roles while also setting the tone of the brand. However, traditional onboarding methods, such as lengthy presentations, dry manuals, or overly complex… Read More

Technology plays a huge part in the way we communicate and collaborate, and asynchronous video is a powerful tool to do so in the workplace. But what exactly is asynchronous video, and how does it… Read More

One of the most potent tools in a filmmaker’s arsenal is colour. Far beyond just aesthetics, colour has the profound ability to influence emotions, convey meaning, and enhance storytelling. This concept is known as colour psychology,… Read More