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Why are Promotional Videos Important?
4th May 2021

Why are Promotional Videos Important?

Are you using promotional videos to promote your products or your brand? If not, why not? Promotional videos are very effective at reaching your audience and ultimately making conversions. Here’s a little bit more about… Read More
Which Types of YouTube Video Are Most Watched and How Can Brands Use Them?
19th Apr 2021

Which Types of YouTube Video Are Most Watched and How Can Brands Use Them?

Making successful YouTube videos now generates such a buzz that people can make a living from it. However, you don’t have to be an influencer to make the most of the platform. Here’s how you… Read More
Are Video Ads More Effective than Static Ads?
5th Apr 2021

Are Video Ads More Effective than Static Ads?

A comprehensive marketing strategy should include not only what and where you advertise, but also how you advertise. Static ads have been around for a very long time and do still serve a purpose, but… Read More
The Difference Between Online and Offline Editing
22nd Mar 2021

The Difference Between Online and Offline Editing

You may have heard the terms ‘online editing’ and ‘offline editing’ but what is the difference between the two? The first thing to note is that these terms don’t refer to being connected to the… Read More
How to Make Corporate Videos More Interesting
8th Mar 2021

How to Make Corporate Videos More Interesting

Using video will automatically make your content more engaging but sometimes the topic or brief you’re working from seems like it won’t translate well onto the screen. Corporate videos often get a bad reputation for not… Read More
Colour Correction vs Colour Grading: What’s the Difference?
23rd Feb 2021

Colour Correction vs Colour Grading: What’s the Difference?

Altering the hue, saturation, and brightness of the colours in the footage, as well as increasing or decreasing shadows, can transform the visuals of a video from something that is dull or washed out to… Read More
What is the Process of Sound Editing?
9th Feb 2021

What is the Process of Sound Editing?

Sound is an integral part of video, just as important as the visuals in providing full viewer immersion. Some people may think of sound editing only in terms of the soundtrack or music, but that’s… Read More
Video on Your Website Homepage: Yes or No?
26th Jan 2021

Video on Your Website Homepage: Yes or No?

In previous blogs we’ve discussed the benefits of using video on your website and in your marketing across multiple platforms, but what about including video specifically on your website’s homepage? Here are some of the… Read More
What is the Best Video Length for Facebook?
12th Jan 2021

What is the Best Video Length for Facebook?

Using video on Facebook is the perfect way to get some brand exposure, connect with your customers or fans and stand out from the competition. But, because of just how much content is out there… Read More
6 Ways to Include a Call to Action in Video
22nd Dec 2020

6 Ways to Include a Call to Action in Video

It’s easy enough to include a call to action in written content, but how do you encourage click-throughs and conversions using video? Here are a few ways you can include effective CTAs in your video… Read More
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