In some of our previous blogs, we’ve discussed how video is a great marketing tool because it can help you to make an emotional connection with your audience. But, why is that so important?
If you’re… Read More
Are you using promotional videos to promote your products or your brand? If not, why not? Promotional videos are very effective at reaching your audience and ultimately making conversions. Here’s a little bit more about… Read More
Making successful YouTube videos now generates such a buzz that people can make a living from it. However, you don’t have to be an influencer to make the most of the platform. Here’s how you… Read More
A comprehensive marketing strategy should include not only what and where you advertise, but also how you advertise. Static ads have been around for a very long time and do still serve a purpose, but… Read More
You may have heard the terms ‘online editing’ and ‘offline editing’ but what is the difference between the two? The first thing to note is that these terms don’t refer to being connected to the… Read More
Using video will automatically make your content more engaging but sometimes the topic or brief you’re working from seems like it won’t translate well onto the screen.
Corporate videos often get a bad reputation for not… Read More
Altering the hue, saturation, and brightness of the colours in the footage, as well as increasing or decreasing shadows, can transform the visuals of a video from something that is dull or washed out to… Read More
Sound is an integral part of video, just as important as the visuals in providing full viewer immersion. Some people may think of sound editing only in terms of the soundtrack or music, but that’s… Read More
In previous blogs we’ve discussed the benefits of using video on your website and in your marketing across multiple platforms, but what about including video specifically on your website’s homepage? Here are some of the… Read More