Promotional videos have become an essential marketing tool for businesses looking to engage their audience and boost brand awareness. However, one concern that often arises for businesses is the cost associated with creating a high-quality promotional video. 

Here, we will explore the various factors that need to be considered when budgeting for a promotional video and ways to ensure you get the most value out of your investment. Whether you are a small start-up or an established brand, understanding the cost components of video production will help you make an informed decision.

Factors Affecting the Cost of Promotional Videos

The cost of a promotional video can vary significantly based on several factors. One of the primary factors is the quality and complexity of the video. High-quality videos with intricate animations or special effects will naturally incur higher costs than simpler productions. Additionally, the length of the video plays a role in determining the budget, as longer videos require more time and resources. Different types of videos, such as live-action or animated, have their own unique cost considerations.

Camera, Sound, and Lighting Equipment

The foundation of any successful video lies in the equipment used for filming. The type of camera used can significantly impact the video’s overall quality. While some businesses may opt for smartphones or consumer-grade cameras, professional-grade cameras can offer better resolution and flexibility, ultimately marking the difference between an amateur and professional-looking video. Similarly, investing in good sound and lighting equipment is crucial for capturing clear audio and visually appealing scenes.

Location Hire

The choice of location can profoundly affect the message conveyed in the promotional video. Sometimes, for small, brand-based productions, you’ll have everything you need on your own premises, but often, more is required. Renting a unique and suitable location can add value to the production but may come with a higher price tag. It’s essential to weigh the benefits of different locations against their costs to find the right balance for your video.

Props, Costumes and Set Design

Props, costumes, and set dressing or design play a vital role in enhancing the visual appeal and storytelling of a promotional video. When these aspects are neglected, it can become plain to the viewer that the maker has attempted to cut costs. Depending on the video’s theme, you may need to consider the cost of renting or purchasing props or costumes. On the other hand, careful consideration should be given to whether certain props are really necessary and worth the investment, or if they can be substituted with more budget-friendly options.


For straightforward behind-the-scenes and candid shoots about your brand, you will likely have people in your team who can fill the thespian role for the day, however for anything more, you should hire actors. Professional actors can bring life to your video and convey your message effectively. The cost of hiring actors depends on their experience and the length of their involvement in the project. For businesses with a limited budget, it’s essential to strike a balance between the quality of actors and the available funds.


Behind every successful video, there is a skilled production crew working tirelessly. The crew includes roles such as directors, cinematographers, boom operators, sound designers, editors, scriptwriters, and more. Hiring a capable crew is essential for ensuring a smooth production process and a polished final product. Videography is a craft that professionals spend years honing, and the difference between an amateur and professional shoot is as clear as night and day. Just owning a camera does not a cinematographer make!

Editing Software

Post-production editing is a critical phase in video production. The choice of editing software can significantly impact the final result, as can the choice of editor. While some software options are free, more advanced and feature-rich tools may come with a price tag. Investing in reliable editing software can be a wise decision for businesses seeking professional-grade videos, but you need someone who knows how to use it. This is where hiring the services of a professional editor is often the best choice.

Marketing & Advertising Costs

Creating the video is just one part of the equation; promoting it to the target audience is equally important. Budgeting for marketing and advertising costs ensures that your video reaches a wide audience and achieves its intended purpose. Strategies like social media marketing, influencer collaborations, and paid advertisements should be accounted for in your overall budget.

Consolidating Costs: Hiring a Videographer

If the complexities of budgeting seem overwhelming, one way to simplify the process and ensure a professional outcome is to hire a videographer. A professional videographer brings expertise and experience to the table, handling everything from planning to execution, resulting in a professional-grade video that would not have otherwise been possible. While this does involve an upfront cost, the return on investment in terms of quality and effectiveness can be well worth it, and will save you budgeting separately for equipment, location hire, and props etc.

How to Budget for a Promotional Video

Creating a comprehensive budget plan is essential to keep track of expenses and ensure you stay within your financial limits. Start by listing all the components mentioned above and research the average costs associated with each. Factor in potential contingencies and hidden costs to avoid unpleasant surprises during production.

Budget overruns can be a headache, so it’s crucial to identify potential pitfalls and take preventive measures. Proper planning, clear communication, and a detailed understanding of each cost component will help you stay on track and avoid unnecessary expenses.

Tips for Cost-Effective Video Production

Even with a limited budget, it is possible to create an impactful promotional video. Make the most of the resources available to you, such as utilising existing locations, seeking partnerships, or exploring alternative options for actors and crew. 

Budgeting for a promotional video requires careful consideration of various factors, ranging from equipment and location to talent and post-production. By understanding these factors and creating a well-thought-out budget plan, businesses can create impressive promotional videos that captivate their audience and leave a lasting impact. Remember, investing in a high-quality video can yield significant returns in terms of brand visibility and engagement.

If you are looking for a professional videographer to help create your promotional video, please get in touch!