Video is one of the best ways to display your brand to your audience. You’re probably familiar with the benefits of video in social media and marketing campaigns, but are you using video effectively on your website?
Encourage website visitors to learn more
Sometimes the text on a website is not enough to give the complete picture of what you do and what makes you unique. One of the benefits of using video on your website is that it can be a great way to educate your visitors about more than just the products or services you sell, such as highlighting issues that you are working to tackle or giving a broader look at the industry you work in.
Deliver your message in a clear and concise way
We all know video allows you to express your message in an emotive way, but it can also be the clearest way to get your message across. Words alone can easily lose an audience’s interest, and visuals often only give a fraction of the picture, but video doesn’t suffer these limitations.
A video alongside written content and images on a page can be a great way to deliver your message. The video can either pique the audience’s interest and encourage them to read the rest of the content as they digest what they’ve seen, or it can be used at the end of the text and images to drive the point home.
Include a sense of brand identity and personality
Video is probably the best medium for communicating who you are and what your brand is about because it doesn’t have the restrictions of other media forms. Put simply, your videos can be whatever you want them to be.
If you want to showcase your products or the work your brand is doing and its effectiveness, that’s great. However, you can also use video to show the real people behind your business in a ‘behind-the-scenes’ look at your processes, interviews with staff, or highlight issues that are important to your brand outside of your normal work.
Improve your SEO
You should be maximising your site’s use of SEO if you want your website to get seen. After all, if you’re spending time and effort making your site look great with a smooth user experience, you want people to be able to find it. Writing high-quality content on your site and using clear descriptions of your products and services is one side of this, but you can improve your SEO with video too.
Google’s algorithms are increasingly prioritising sites that use video, and if your video matches search criteria, you may even get a direct link to the video at the top of the search results. Using properly named videos on your site, rather than using the default file name, as well as a short description of the video will also help with this.
Bring traffic back to your website
Video content catches the attention of visitors and helps you stand out from your competition. If they see a video they like on your site, they will likely return in the future in the hopes of seeing other content they like, or simply to check out your brand and see what you have to offer. Similarly, if they see your video on social media and it makes them stop scrolling for a while, they are likely to follow any links back to your website to find out more about you.
There are so many benefits of using video on your website and you could be missing out on significant exposure if you’re not taking advantage of the medium. Whatever type of video you choose to make, just be sure to give an honest representation of your brand and your audience is sure to respond.
If you need some help creating or editing your video content, feel free to get in touch and see how we can help.