Video in the 21st century seems like a mix of overblown, mega-high budget adverts, YouTube videos, and Vine compilations. But video doesn’t have to be expensive, ludicrous or overly postmodern to be effective in today’s digital world. Businesses of all sizes can reap the benefits of video – if they know how to do it right. That’s why good business video production should be a priority for all brands looking to make their mark in the world.


Video is a sensation for businesses

There’s a reason YouTube rules the web. It’s addictive to watch a world created in light, sound and colour before your eyes. It’s absorbing, fascinating and the most in-depth you can get without being there yourself. That’s why, when people see video, they really get it. They understand your product or service, they familiarise themselves with your environment and they get invested in the people.

That’s exactly what it takes to get a good lead. See what we’re saying?

Think about it like this. Apple products may appear to speak for themselves – they’ve got amazing capabilities and a sleek design. But their business video production takes things further. When you watch videos of Steve Jobs speaking for his own Apple products, they take on a whole new dimension. They become machines from the mind of a genius – and the customer becomes part of his legacy.

Allowing people to engage not only with the product, but the wider company tone and values, is a great idea. It’s guaranteed to get you the long-term engagement that you’re looking for.


The stats speak for themselves

Reading is out, and watching is in. It may be a commonly held belief that customers are getting less and less likely to read written material, but it’s the statistics which show that this is true. By 2021, video traffic will be 82% of all internet traffic. That’s an increase from 73% in 2016.

The world is changing fast, and so is the way customers absorb information. Business video production isn’t just about showing what your product looks like, or how your service operates. It’s about telling the customer everything they want to know. Creating video is no longer about filling space on your website or creating something cinematic once in a blue moon. Video now has to be a way of life for small businesses – or else they risk falling by the wayside.

If you don’t have video content, you’re missing out on a world of consumers who are hungry for this kind of content. In fact, by 2021, a million minutes of video content will cross global IP networks. We’d say it’s worth making sure yours is a proportion of that.


Formats are super important

The stats also note that increasing numbers of consumers are viewing most of their video content on mobile devices. Not only should your YouTube videos be bold and dynamic enough to be viewed on small devices, but you should be thinking about how your video content translates across all forms of social media marketing.

Facebook videos, for instance, can go viral in minutes. If your target audience uses Facebook multiple times a day, you should be thinking: ‘Are we presenting this in the most click-worthy form possible?’ ‘Will this gain my page more likes?’ ‘How long can we keep people’s attention for before they scroll away?’

Business video production should answer all these questions if you’re in the market for the attention of that audience. If not, look at the statistics for other apps – Twitter, Instagram (including stories), even apps targeted at younger audiences like TikTok. Ask yourself what kinds of videos you should be making to get attention on these platforms?

Even live video has made strides in recent years, and will account for 13% of Internet video traffic by 2021. The jump looks to be a huge step up from only 3% at present. If there was a time to make live videos, it’s now!


Video is the way forward

It’s undeniable. People are sitting in front of their computers waiting for information to come to them. If you can tailor your video content to meet your target audience, there is an audience there to capture.

The only thing left to do is to create your video content using a business video production company. Whatever your grand ideas, we can help you out with them. Get in touch and we’d love to have a chat about it!